Understanding the new roles in Primary Care

A resource for HEE North East and North Cumbria developed by the Primary Care Training Hub

Health and Wellbeing Coach

Health and wellbeing coaches (HWBCs) will predominately use health coaching skills to support people with lower levels of patient activation* to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their self-identified health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing.

HWBCS will use a non-judgemental approach that supports the person to self-identify existing issues and encourages proactive prevention of new and existing illnesses. This approach is based on using strong communication and negotiation skills, supports personal choice and positive risk taking, addresses potential consequences, and ensures people understand the accountability of their own decisions based on what matters to the person.

They will work alongside people to coach and motivate them through multiple sessions, supporting them to self- identify their needs, set goals, and help them to implement their personalised health and care plan.

Personalised Care in Primary care

Indicative Salary

NHS AfC: Band 5

Reimbursement by GP contract

100% of actual salary plus defined on-costs, up to the maximum reimbursable amount of £38,187 over 12 months.